GETTING THE WORD OUT

What methods do Realty Plus of South Florida use to attract buyers?
There are a number of different vehicles available to market your home to attract motivated and qualified buyers. These include:

• Local, National & International Marketing
• The Internet
• Multiple Listing Service (MLS)

LOCAL, NATIONAL & INTERNATIONAL MARKETING

How will we market your home locally, nationally and, perhaps, internationally?

• We advertise on local cable television networks to reach potential home buyers.
• We market homes on our web site which is listed on national and international search engines.
• Open House Showings are another method we use to attract qualified buyers in the community.
• Our office hosts a "caravan" of homes, bringing many active agents from our office to view your home for potential buyers.
• Your home will also be listed on our special "e-Caravan", an e-mail service to other Realtors®, Brokers and to interested potential buyers fron around the world.
• A quality color property brochure, highlighting the unique features of your home, will certainly generate interest.
• Virtual Tour Business Card CD-ROMs may be appropriate.
• We can feature your home in The Homes Review to be viewed by 1,000s of potential buyers.
• Listing your home in the Residence Section of the Palm Beach Post and the Sun-Sentinel gives your property maximum exposure.

THE INTERNET

How will I use the information superhighway to sell your home?

• Every week, thousands of potential buyers and sellers visit our web site.
• A home that is listed on the Internet can be seen by interested buyers from around the world - 24 hours a day, seven days a week.
• Our web site has proven to be a successful tool in finding qualified buyers.
• We can create a visual tour of all your home's features to be shown to literally 1.000s worldwide on our web site.
• We list your home on Realtor.com as well as MLS.
• The homes we list on our web site sell up to 5% faster than those advertised in more traditional venues.

MULTIPLE LISTING SERVICE (MLS)

How does MLS work?

• Multiple Listing Service is a constantly evolving database of properties that are currently on the market in any given area.
• An MLS listing, submitted by the seller's sales representative, generally includes all the important information on a home such as square footage, number of bedrooms and bathrooms, special features and the listing price.
• Quite often, MLS is the first place a buyer's real estate representative will go to find a home for their client, making this one of the most visible and valuable mediums for selling a home.

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